The biggest trend that’s been noticed is the increase in mobile web use. “Across all of the music website we have access to, approximately 20% of website visits come from a mobile device” (Taylor, 2014). It is estimated to reach as much as 35% in a year. This increases the importance of mobile marketing and applications. All studios and music sites will have to establish an easy mobile website or application to gain/keep customers. Also, it would be smart to handle everything through mobile music sites, such as payment, profiles, possible portfolios and more.
Another big trend that follows in with increased mobile use is visual content. Any avid Internet and mobile user will tell you that videos and pictures are taking over the web. “In general, shorter attention spans are making ‘quick content’, such as infographics, Vine videos, and tweets more appealing” (Taylor, 2014). This also follows in with media marketing. Many artists and bands can and do utilize these quick content sources to display their talents in short videos. When vines are shared on Facebook, they spread like wild fire because they are quick attention getters that get the message across to the viewer fast. This is a good way to market or display talents at no cost. In the future, I expect that vines and other sources will be used for quick advertisement for concerts and events.
Out of all the trends discussed recently, these two trends seem to have the biggest effect to the future music industry. More people are falling into the trends of smart phones and tablets, which is starting to make computers obsolete. If music companies don’t jump on the mobile bandwagon, they will be left behind and probably won’t last long in the industry.
References:
Digital Music Trends. (2014).
Retrieved from http://digitalmusictrends.com/
Another big trend that follows in with increased mobile use is visual content. Any avid Internet and mobile user will tell you that videos and pictures are taking over the web. “In general, shorter attention spans are making ‘quick content’, such as infographics, Vine videos, and tweets more appealing” (Taylor, 2014). This also follows in with media marketing. Many artists and bands can and do utilize these quick content sources to display their talents in short videos. When vines are shared on Facebook, they spread like wild fire because they are quick attention getters that get the message across to the viewer fast. This is a good way to market or display talents at no cost. In the future, I expect that vines and other sources will be used for quick advertisement for concerts and events.
Out of all the trends discussed recently, these two trends seem to have the biggest effect to the future music industry. More people are falling into the trends of smart phones and tablets, which is starting to make computers obsolete. If music companies don’t jump on the mobile bandwagon, they will be left behind and probably won’t last long in the industry.
References:
Digital Music Trends. (2014).
Retrieved from http://digitalmusictrends.com/
Taylor, M. (2014, January 3). 6 key digital marketing and music industry trends for 2014.
Retrieved from http://www.hypebot.com/hypebot/2014/01/6-key-digital-marketing-and-music-industry-trends-for-2014.html
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